“The Beer That Made Milwaukee Famous”

Vintage 1947 Schlitz Beer Sign @ Time’s Tin Cup !

Nostalgic mancave gift!

Schlitz was an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the United States.

Originally founded by August Krug in 1849, but ownership passed to Joseph Schlitz in 1858 when he married Krug’s widow. Schlitz was bought by Stroh Brewery Company in 1982 and subsequently sold along with the rest of Stroh’s assets to Pabst Brewing Company in 1999. Pabst produced several varieties of Schlitz beers alongside Old Milwaukee. But they are now headquartered out of Los Angeles.

In 1910, the first vitamin complex was isolated by Japanese scientist Umetaro Suzuki. Vitamins became popular. Schlitz jumped on this popularity with the launch of Vitamin D Sunshine Beer. Whether vitamin D beer had any benefits for consumers is unknown. The Schlitz Vitamin D beer was on the market for only a few years.

“Sunshine Vitamin D” Beer, 1936

In this advertisement, the description states that “Schlitz in brown bottles and cans gives you the Vitamin D you need for year round vigorous health.” Source: Wisconsin Historical Society – Wisconsin Historical Museum